About Solis of Switzerland

Innovation Rooted in Swiss Heritage

Founded in 1908, Solis has been part of Swiss homes for more than a century — creating thoughtful appliances that make everyday life simpler, healthier, and more enjoyable.

From our very first electric product to today’s advanced kitchen, beauty, and air treatment solutions, our philosophy remains unchanged: reliability, quality, and timeless design.

Designed in Switzerland, Trusted Worldwide

Every Solis product reflects the precision and care that define Swiss engineering.
We design and develop in Switzerland, blending technical expertise with everyday usability — ensuring every appliance meets the highest standards of performance and durability.

Today, Solis products are available in over 50 countries, supported by our teams in Benelux, Germany, Japan, Singapore, and beyond.

A Family Legacy of Innovation

Still proudly family-owned, Solis continues to value agility, honesty, and genuine customer connection.
Our teams listen closely to users, turning real feedback into meaningful improvements.

This spirit of collaboration and innovation keeps Solis relevant across generations — from the early pioneers of 20th-century electrification to the smart, design-conscious homes of today.

History of Solis of Switzerland

  • 1908: Foundation

    Founded in 1908 in Zurich, Solis began when researcher Dr. W. Schaufelberger created the first electric heating pillow to relieve his rheumatism — sparking a century-long legacy of Swiss innovation and everyday comfort.

  • 1933: Hairdryer production in Zurich

    By 1933, Solis had developed its first hairdryer in Zurich, pioneering the brand’s move into beauty technology.
    The company expanded its production in 1944 and, by 1948, opened a second facility in Rancate, Ticino, marking its growth across Switzerland.

  • 1933: The First Solis Hair Dryer made of Metal & Wood

    Solis launches its first hairdryer — a sturdy nickel-plated model with a wooden handle, crafted entirely in-house. Powerful, safe, and built to last, it set the standard for Swiss-made quality.

  • 1943: Relocation of production to Ticino

    Solis relocated production south to support Switzerland’s post-war recovery effort.

  • 1958: Innovation for Everyday Life

    Solis broadened its range with new household comforts and the iconic Type 223 heating pad, famed for its patented drum switch.

  • 1983: Entrepreneur Willy A. Nauer takes over Solis

    Willy A. Nauer takes the helm, transforming Solis into the Solis Group and accelerating its global reach.

  • 1985: A Coffee Revolution

    Solis launches the first fully automatic home espresso machine, created by Willy A. Nauer and Arthur Schmed — redefining coffee at home.

  • 2002: Pioneering Ion Technology

    Solis introduces the first ionic hairdryer in Europe — for smoother, shinier, and faster drying hair without static.

  • 2008: 100 Years of Innovation

    Solis marks its centenary with new growth across Beauty, Kitchen, and Climate — building on a century of Swiss excellence.

  • 2011: Swiss Perfection Launch

    Solis introduces its most powerful hairdryer, the Swiss Perfection — a professional icon that remains a bestseller worldwide.

  • 2013: Generational Leadership

    After 30 years of success, Willy A. Nauer passes the Solis legacy to Thomas Nauer, continuing the family tradition of Swiss innovation.

  • 2020: Award-Winning Design

    Solis receives international recognition for product excellence and outstanding design quality.

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Awards